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Dr Marcela Aguirre

Helping High-Performing Founders Build Thriving Businesses & Lives That Work With Their Brain

You’re intelligent, ambitious, and capable.
But success can quickly become exhausting when your business depends entirely on your energy, attention, and nervous system.

I help high-performing founders simplify their business, strengthen their self-leadership, and create sustainable success through ADHD-informed business coaching and strategy.

So you can grow your business without losing yourself in the process.

Watch the Free Workshop

Dr Marcela Aguirre

Helping High-Performing Founders Build Thriving Businesses & Lives That Work With Their Brain

You’re intelligent, ambitious, and capable.
But success can quickly become exhausting when your business depends entirely on your energy, attention, and nervous system.

I help high-performing founders simplify their business, strengthen their self-leadership, and create sustainable success through ADHD-informed business coaching and strategy.

So you can grow your business without losing yourself in the process.

Join the Free Workshop
Marcela Aguirre

Hi, I’m Marcela

I’m an ADHD-informed Business Coach, and I help founders build profitable businesses that work with their brain - not against it.

Many founders accidentally create businesses that leave them constantly overwhelmed, reactive and mentally overloaded.

They’re juggling clients, making endless decisions, switching between tasks all day, and carrying the weight of the entire business on their shoulders.

Over time, that way of working becomes exhausting.

Especially for high-performing founders with ADHD traits or fast-moving brains.

My work focuses on helping founders step out of that chaos and build businesses in a more sustainable, strategic way.

Together, we simplify the business, strengthen the foundations, and create better systems, structure and ways of working - so the business can grow without consuming your entire life.

My approach combines business strategy, practical execution and supportive coaching to help founders build businesses that are not only profitable, but also meaningful, energising and aligned with the life they actually want to live.

Because the goal isn’t just to build a successful business.

 

It’s to build a business that supports the life you actually want to live, with plenty of fun, freedom and flexibility. 

 

Ways We Can Work Together

 
Coaching Community

Founder Foundations Accelerator

90-Day Programme
For early-stage solopreneurs

Build the foundations of a profitable service business.

Clarify your niche, define the problem you solve, attract your first consistent clients, and create offers that generate reliable income. 

 
Find Out More
Marcela Aguirre

CEO Founder Scaling Accelerator

Six-Month Programme 
For established solopreneurs

Move beyond the time-for-money trap and scale your business more strategically.

Build systems, refine your positioning, attract higher-value clients, productise your services and start operating as the CEO of your business.

Find Out More
Marcela Aguirre

Life Transitions Coaching

For professionals navigating major change

Whether you’re facing a career pivot, relocation, personal reinvention, or a new chapter in life, life transitions coaching helps you gain deep clarity, confidence, and direction, so you can build an intentional, values-led life.

 

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Testimonials

Tim P

I have known Dr Aguirre for over 10 years as a colleague and mentor and, more recently, she has offered invaluable space within her capacity as a professional coach. I cannot think of someone better suited to her role.

As a colleague and mentor, Marcela was always extremely approachable and would offer space to listen without judgement. She is an extremely kind, compassionate and supportive person and genuinely cares about others. As a coach, Marcela is naturally adept, wise and thoughtful. She also has an infectious warmth and enthusiasm.

I would highly recommend making contact with Marcela even if you are undecided about coaching. I have no doubt that she has much to offer you.

Becky Fox

Before my session with Marcela, I was trapped in negative thoughts, underselling myself, and feeling stuck without any way to move forward. I was doubting my skills and struggling to take action. After just one session, the shift was incredible—I felt a surge of confidence and clarity, finally able to take bold steps towards my goals. Marcela has a unique ability to really listen, but what stands out is how her thoughtful questions cut through the noise and get to the heart of the issue. I can’t recommend her enough!

Thaisa Uchoas

This is the second time we’ve collaborated with Marcela to deliver group coaching sessions for our women in one of our wellness aftenooons, and once again, it was such a powerful experience, Marcela! Our attendees really benefited from your sessions, and we all felt safe enough to be vulnerable and share our experiences openly. Thank you for creating such a supportive and impactful space for our Sexuality & Menopause workshop!

Marcela Aguirre, Business Coach

It Is Never Too Late to Build Your Dream Business!


It doesn’t matter where you’re starting from - what matters is that you take consistent, focused action toward the business and life you’ve always dreamed of. It’s never too late to turn your ideas into a thriving, one-person business!

If you’re here because you feel overwhelmed, stuck, or held back by self-doubt or imposter syndrome, you’re in the right place. Building a business can feel daunting, but with the right support and guidance, you can create clarity, overcome fear, and take meaningful steps forward.

We live in a time where entrepreneurship is more accessible than ever. Sometimes, all we need is to believe that IT IS POSSIBLE, and to be inspired and empowered to take action. Your journey starts with one decision - let’s make it happen!

 
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Frequently Asked Questions

Free Business Workshop

Testimonials

Annette Thompson

Coaching with Dr Marcela Aguirre changed my life! I was 55, in an unhappy marriage of 34 years, and grieving the loss of a charitable organization that I need to close. Marcela helped me gain the clarity and confidence to make these changes. She asked just the right questions to help me find the solutions within myself. She was nonjudgmental, compassionate, and insightful in just the way I needed. Now, I’ve moved overseas, started life over on my own, and am so excited about the next chapter of my life.

I highly recommend her as a coach!

Noemi Herrera

I met her about a month ago, I connected with her, she is a Brilliant Coach, I love her energy, she is helping me on my path of entrepreneurship to have clarity and build new habits and strategies for my business and my personal life. 100% I recommend.

Charlotte LaThorpe

My coaching sessions with Marcela have been hugely valuable and I have found myself looking forward to them all week. Marcela is warm, welcoming, kind, reliable, professional and clearly very accomplished. It has been thanks to her and the wonderful work we have done together that I have been able to gain clarity and focus which has not only enabled me to stay on track with my goals and aspirations but also to achieve them in a way that I have thoroughly enjoyed.

The coaching support she has offered me really has made all the difference and I am so grateful to have had the opportunity to work with her.

Andrea Osorio

I was Marcella’s client and her guidance, techniques and coaching support helped me organise my goals achieve them in the short term, and better plan my future.
I highly recommend her as a coach