You built something real. And it's costing you everything.

If you're an ADHD founder, you probably recognise this.

From the outside, you look like you've got it together. From the inside, it feels like organised chaos — and you're the only one holding it all up.

You have more ideas before 9am than most people have in a month. Turning any of them into consistent action? That's another story entirely.

You show up brilliantly one week and completely fall off the next. The guilt from that inconsistency is exhausting. And on top of that, there's a quiet, persistent fear that one day you'll be found out — that the success you've built isn't something you can actually sustain.

You're not lazy. You're not undisciplined. You're not broken.

You're running a neurotypical system in an ADHD brain. And it was never going to work.

My Story

I know this because I lived it for 41 years without ever knowing why.

I spent decades trying to succeed the neurotypical way — in some of the most demanding, structured careers you can imagine. 17+ years as a medical doctor. 7 years as a British Army Medical Officer. Four businesses across four completely different industries.

Plenty of external accomplishments. And, for a long time, a persistent internal experience of overwhelm, anxiety and self-doubt that I couldn't explain — because I didn't yet have the language for it.

No matter how much I achieved, the way I was "supposed" to work never felt like it fit. I was compensating constantly, masking the inconsistency, pushing harder to stay afloat. I had no idea there was a different way.

It was only in 2021 — when I was just starting to train as a coach — that everything changed. I was working with one of my earliest practice clients, a friend who mentioned she had ADHD and asked how I could help her with it. Despite my medical background, I realised I knew very little about adult ADHD. So I went on a mission to learn.

The more I discovered, the more I recognised myself. The hyperfocus. The inconsistency. The procrastination. The shame. The way I'd always lived and worked that I'd spent years trying to explain away. It led to my own ADHD diagnosis — and to finally understanding that there is nothing wrong with me. I simply work very differently to what I was taught.

Why ADHD Founders, Specifically

Since then, I've spent years working out — through personal experience and professional practice — how to build a business that actually works with an ADHD brain. One that leans into your strengths, delegates what doesn't come naturally, and creates something sustainable, impactful and joyful.

The second defining moment came more recently, when a brilliant, ambitious ADHD founder entered my world as a client. She was going through her own ADHD assessment, and regularly reflected back to me that my coaching was helping her ADHD-specific challenges in ways no other coach had managed. At the time, I was coaching solopreneurs more broadly — and yet I kept attracting clients with ADHD without any targeted messaging at all.

The consistent feedback from those clients, and the growing evidence of the disproportionate impact I had on ADHD founders specifically, made something very clear: this is where I belong. Because I'm not just a coach who understands ADHD. I am my own ideal client.

Working with me is different because I've been exactly where you are.

I'm not a neurotypical coach who's read the books and designed a framework. I understand the shame spiral after a week of doing nothing. I understand the hyperfocus that makes you feel invincible, and the crash that follows. I understand the gap between how capable you know you are and how that translates — or doesn't — into your business day-to-day.

I've had the external accomplishments and felt the internal chaos underneath. I've tried to fit, failed to fit, and eventually stopped trying to fit — and built something on my own terms instead.

That's exactly what I help you do.

Medical doctor · 17+ years experience · British Army Medical Officer · 7 years · Founder of 4 businesses across 4 industries · Business coach since 2021 · ADHD founder, diagnosed