I Built The Wrong Business (And How I Fixed It)

When I first got into entrepreneurship, I thought success meant building a huge business. The kind with investors, rapid growth, massive revenue targets, and eventually a big exit. I genuinely believed that was the goal.

But after co-founding a tech startup and investing over £150,000 into building it, I realised something important: I was building a business that looked successful on the outside… but felt completely misaligned on the inside.

In this episode, I share:

• The difference between a lifestyle business and a performance business

• Why I walked away from the 'bigger is better' approach

• How entrepreneurship can either create freedom… or another trap

• Why defining YOUR version of success matters so much

• How to build a business around your life - not the other way around

If you’re a solopreneur, coach, consultant, creative, freelancer or founder who wants more freedom, fulfilment, flexibility and autonomy, this episode is for you. Because I genuinely believe we can build profitable businesses without sacrificing our lives in the process.

👇 RESOURCES & NEXT STEPS

🚀 Free Workshop: (For service-based solopreneurs & founders who want to build a profitable business without burnout)

https://www.marcelaaguirre.com/workshop

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