You're doing the work...where are the clients?

Hope your week is off to a great start.

Back in 2018, when I was building my tech start-up, I thought: if I just create a great product, people will come.

So I did. I paid for professional branding, got an app developed, launched a custom website, and created a beautiful, compelling product.

I also shared my journey on social media, posting consistently, thinking that would automatically turn followers into loyal clients.

And… crickets. Nothing.

People engaged, told me they loved what I shared—but no one was actually signing up. I felt frustrated and stuck.

Fast forward to this morning, where I led our weekly Business Power Hour with the Canary Wharf Female Entrepreneurs Network. The same frustration came up for many of the women in the room:

'I’m showing up, but I’m not getting clients.'

So we broke it down.

To consistently attract clients, you need three things:

1️⃣ Visibility – People need to know you exist. That means creating content, networking, and putting your work in front of the right people.

2️⃣ Trust – People need to believe you can help them. This comes from sharing real stories, insights, and results—not just generic advice.

3️⃣ Offer – People need to know how to work with you. This sounds obvious, but so many brilliant Solopreneurs never actually invite people to take the next step.

When I asked the room which of these felt hardest, visibility came out on top—closely followed by offer.

So we took it deeper. I coached three volunteers on their biggest challenges, and here’s what came up:

💡 Confidence in offering something that stands out – Worrying about competition instead of focusing on what makes you different.

💡 Too many offers, too much confusion – If people don’t instantly understand what you do, they won’t buy.

💡 Trying to serve everyone instead of one clear audience – Simplifying your message makes it easier for the right people to say yes.

Key Takeaways from the Session:

✅ Make it easy for customers to say yes – Confused people don’t buy.

✅ Own your value – If a client chooses you over someone else, it means they see you as the best fit. That’s a win.

✅ Visibility isn’t just about showing up—it’s about showing up with clarity. You want your ideal client to instantly think: This person gets me, and they can help me!

During our session, each person identified one action they could take this week to strengthen their weakest area.

So let me ask you:

👉 Which of these three do you need to focus on most right now?

Reply and let me know—I genuinely love reading every response.

And if you’re ready to stop spinning your wheels and start attracting clients, my 90-Day Business Coaching Programme opens for public enrolment in the next few days. But you can secure a spot before this and get access to the early bird bonuses.

Just a heads-up: 5 out of 8 spots are already taken. If you want to grab an early bird discount, hit reply or check out more information here: 90-Day Business Group Coaching Programme

Wishing you a wonderful and productive week

Marcela

💭 Quote of the week:

'People do not buy goods and services. They buy relationships, stories, and magic.' — Seth Godin

👣 If you’d like to try out coaching for free, click here to book a 1 hour Discovery Coaching Session via Zoom.

📬 Know someone who’d find this newsletter valuable? I would be so grateful if you would share this email with them.

🗣️ My business grows through word of mouth and client referrals. If you know someone that could potentially benefit from coaching, I would be very grateful for your referral. Thank you.

Dr Marcela Aguirre

Helping Overwhelmed Early-Stage Solopreneurs Gain the Know-How & Confidence to Build a Sustainable One-Person Business | ICF Certified Coach | Doctor | Ex-Military Officer | 1:1 | Group Coaching & Workshops | Speaker